Sunday, August 24, 2008

Clay Shirky’s Writings About the Internet

Economics & Culture, Media & Community, Open SourceGi



Did you ever see that episode of Gilligan’s Island where they almost get off the island and then Gilligan messes up and then they don’t?

I saw that one. I saw that one a lot when I was growing up. And every half-hour that I watched that was a half an hour I wasn’t posting at my blog or editing Wikipedia or contributing to a mailing list.

Now I had an ironclad excuse for not doing those things, which is none of those things existed then. I was forced into the channel of media the way it was because it was the only option. Now it’s not, and that’s the big surprise.

However lousy it is to sit in your basement and pretend to be an elf, I can tell you from personal experience it’s worse to sit in your basement and try to figure if Ginger or Mary Ann is cuter.

Free to Choose???

[Free to Choose, But Often Wrong]

Flirting With Disaster
By Marc Gerstein, with Michael Ellsberg
(Union Square, 340 pages, $24.95)

Consider Linda, a 31-year-old woman, single and bright. As a student, she was deeply concerned with discrimination and social justice and also participated in antinuclear protests. Which is more probable? (a) Linda is today a bank teller; (b) Linda is a bank teller and active in the feminist movement.

When psychologists Daniel Kahneman and the late Amos Tversky conducted an experimental survey in the early 1980s asking people to answer this simple question, they discovered, to their surprise, that most respondents picked "b," even though this was the narrower choice and hence the less likely one. It seems that saliency – in this case, Linda's passionate political profile – trumps logic.

Over the past quarter-century, Mr. Kahneman and his colleagues have gone on to identify a range of flaws in our critical faculties, reshaping the study of economics by challenging the assumption that a person, when faced with a choice, can be counted on to make a rational decision.

While Mr. Kahneman (who received the Nobel Prize in economics in 2002) has confined most of his writing to academic journals, his ideas have found their way into popular culture through books such as Barry Schwartz's "The Paradox of Choice" and Nassim Taleb's "The Black Swan." "Sway," by brothers Ori and Rom Brafman, is the latest addition to this literature. It offers a breezy introduction to the science of decision-making and shows the many ways in which logical thought can be subverted or "swayed."

[Free to Choose, But Often Wrong]

Loss aversion, for example, may explain why car rental companies persuade us to purchase gratuitous insurance or why flat-rate telephone plans are so popular even when they end up costing us more. Value attribution – transferring "value" signals from one thing to another – may explain why hot-dog sales at the Coney Island food stand of "Famous Nathan" Handwerker shot up when he recruited local doctors to shop there while wearing their white coats and stethoscopes. Procedural justice may be the reason why venture capitalists favor the entrepreneurs who communicate with them most; a willingness to observe the dictates of process is taken as a proxy for quality.

Some examples in "Sway" are less forceful than others. It seems a bit much, for instance, to blame value attribution for the failure of morning commuters to applaud a virtuoso violinist performing in jeans and a baseball cap at the entrance to a subway station. A simpler explanation: People were in a hurry to get to work. But the pacing of "Sway" is so fast that even questionable examples are gone in seconds, and soon you're on to the next, perhaps more enlightening, vignette.

While the Brafmans are amused by our irrationality, Marc Gerstein is troubled by it and wants to understand why we have such difficulty recognizing our mistaken thinking before it is too late. In "Flirting With Disaster," Mr. Gerstein (assisted by Michael Ellsberg) explores the psychology underlying a series of disasters, including the Challenger explosion, the flooding of New Orleans, the collapse of Arthur Andersen and the fall of Long-Term Capital Management, a hedge fund run by supposed "geniuses." Mr. Gerstein believes that each disaster resulted from a series of bad decisions that could have easily been avoided. Why weren't they?

In some cases, such as the 1981 collapse of the skywalk of the Kansas City Hyatt Regency, the central problem was a design change that was not properly evaluated. In New Orleans, bureaucratic inertia stripped the intensity from a series of urgent warnings. Another source of danger is the conviction that sophisticated models will enable us to capture complexity and defeat uncertainty. Long Term Capital fell as a result of such hubris.

Mr. Gerstein is passionately interested in people and is profoundly disappointed when they behave badly; he is especially critical of bystanders – workers who know enough to speak out but who decide not to do so or who stop short of preventing a bad thing from happening. For Mr. Gerstein the question isn't just why NASA pushed for a Challenger launch over the objections of its engineers; he also wants to understand why the engineers relented despite their obvious concerns. Similarly, he is frustrated by employees at Arthur Andersen who reported gross irregularities to their managers but simply gave up when their complaints were ignored.

Mr. Gerstein concludes that there are too many disincentives to speaking up; he would like to see more whistleblowers. He would also like us to pay more attention to warnings from experts. An important question raised by "Flirting With Disaster," though, is whether unheeded expert warnings are either as significant or as potentially useful as he implies. It seems probable that there is an element of selection bias here: Such warnings may be extremely common, especially in high-risk activities such as space flight or options trading – we just notice them when they happen to be both ignored and right.

Moreover, the distinction between good ideas and dangerous ones – or between good leaders and bad – is seldom as clear as Mr. Gerstein would have it. Decisions must often be made with imperfect information. Clearly, a balancing act must be performed each time a rocket is set to launch, each time a new drug or medical device is introduced, and, for that matter, each time a decision is made. There is always a trade-off between action and reflection. Even if we could address every conceivable concern, disasters would still occur (after all, we can't think of everything) – only they would be accompanied, in the long run, by considerably less innovation and progress.

As Mr. Gerstein urges, though, we could all do more – in our personal and professional lives – to reduce error, learn from mistakes and resist the passive acceptance of a flawed status quo. The question is whether we're rational enough to respond to the challenge.

Google Making us Stupid (Rebuttal #1)

W.DANIEL HILLIS [7.10.08]

Nicholas Carr is correct in noticing that something is "Making us Stupid", but it is not Google. Think of Google as a life preserver, thrown to us in a rising flood. True, we use it to stay on the surface, but it is not for the sake of laziness. It is for survival.

The flood that is drowning us is, of course, the flood of information, a metaphor so trite that we have ceased to question it. If the metaphor was new we might ask, where exactly is this flood coming from? Is it a consequence of advances in communication technology? The power of media companies? Is it generated by our recently developed weakness for information snacks? All of these trends are real, but I believe they are not the cause. They are the symptoms of our predicament.

Fast communication, powerful media and superficial skimming are all creations of our insatiable demand for information. We don't just want more, we need more. While we complain about the overload, we sign up for faster internet service, in-pocket email, unlimited talk-time and premium cable. In the mist of the flood, we are turning on all the taps.

So why do we need so much information? Here is where we can blame technology, at least in part. Technology has destroyed the isolation of distance, so more of what happens matters to us. It is not just that the world has gotten more complicated (it has), but rather that more of the world has become relevant. Not only is world more connected (or, as Thomas Friedman would, say, flatter), but it is also bigger. There are more people, and more of them than ever have the resources to do something that matters to us. We need to know more because our world is bigger, flatter, and more complex.

Besides technology, we must also blame politics. We need to know more because we are expected to make more decisions. I can choose my own religion, my own communications carrier, and my own health care provider. As a resident of California, I vote my opinion on the generation of power, the definition of marriage and the treatment of farm animals. In the olden days, these kinds of things were decided by the King.

I do not mean to suggest that all the information we gather is for civic purposes. That I need to know more to do my job goes without saying, but I also need to know more just to have friends. I manage to get by without knowing exactly why Paris Hilton is famous, but I cannot fully participate in society without knowing that she is well known. Of course, my own social clan has its own Charlie Rose version of celebrities, complete with must-read books, must-understand ideas, and must-see films. I am expected to have an opinion about the latest piece in The Atlantic or the New Yorker. Actually, I need to learn more just to understand the cartoons.

We evolved in a world where our survival depended on an intimate knowledge of our surroundings. This is still true, but our surroundings have grown. We are now trying to comprehend the global village with minds that were designed to handle a patch of savanna and a close circle of friends. Our problem is not so much that we are stupider, but rather that the world is demanding that we become smarter. Forced to be broad, we sacrifice depth. We skim, we summarize, we skip the fine print and, all too often, we miss the fine point. We know we are drowning, but we do what we can to stay afloat.

As an optimist, I assume that we will eventually invent our way out of our peril, perhaps by building new technologies that make us smarter, or by building new societies that better fit our limitations. In the meantime, we will have to struggle. Herman Melville, as might be expected, put it better: "well enough they know they are in peril; well enough they know the causes of that peril; nevertheless, the sea is the sea, and these drowning men do drown."

Is Google Making Us Stoopid?

ON "IS GOOGLE MAKING US STUPID"
By Nicholas Carr

W. Daniel Hillis, Kevin Kelly, Larry Sanger, George Dyson, Jaron Lanier, Douglas Rushkoff, NEW W. Daniel Hillis

We evolved in a world where our survival depended on an intimate knowledge of our surroundings. This is still true, but our surroundings have grown. We are now trying to comprehend the global village with minds that were designed to handle a patch of savanna and a close circle of friends. Our problem is not so much that we are stupider, but rather that the world is demanding that we become smarter. Forced to be broad, we sacrifice depth. We skim, we summarize, we skip the fine print and, all too often, we miss the fine point. We know we are drowning, but we do what we can to stay afloat. W. Daniel Hillis

HYPERPOLITICS

HYPERPOLITICS (AMERICAN STYLE)


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Part One: Hyperconnected

We have been human beings for perhaps sixty thousand years. In all that time, our genome, the twenty-five thousand genes and three billion base pairs which comprise the source code for Homo Sapiens Sapiens has hardly changed.

For at least three thousand generations, we've had big brains to think with, a descended larynx to speak with, and opposable thumbs to grasp with. Yet, for almost ninety percent of that enormous span of time, humanity remained a static presence.

Our ancestors entered the world and passed on from it, but the patterns of culture remained remarkably stable, persistent and conservative. This posed a conundrum for paleoanthropologists, long known as 'the sapient paradox': if we had the "kit" for it, why did civilization take so long to arise?

Cambridge archeologist Colin Renfrew (more formally, Baron Renfrew of Kamisthorn) recently proposed an answer. We may have had great hardware, but it took a long, long time for humans to develop software which made full use of it.

We had to pass through symbolization, investing the outer world with inner meaning (in the process, creating some great art), before we could begin to develop the highly symbolic processes of cities, culture, law, and government.

About ten thousand years ago, the hidden interiority of humanity, passed down through myths and teachings and dreamings, built up a cultural reservoir of social capacity which overtopped the dam of the conservative patterns of humanity. We booted up (as it were) into a culture now so familiar we rarely take notice of it.

In Guns, Germs and Steel, evolutionary biologist and geographer Jared Diamond presented a model which elegantly explains how various peoples crossed the gap into civilization.

Cultures located along similar climatic regions on the planet's surface could and did share innovations, most significantly along the broad swath of land from the Yangtze to the Rhine. This sharing accelerated the development of each of the populations connected together through the material flow of plants and animals and the immaterial flow of ideas and symbols. Where sharing had been a local and generational project for fifty thousand years, it suddenly became a geographical project across nearly half the diameter of the planet. Cities emerged in Anatolia, Palestine and the Fertile Crescent, and civilization spread out, over the next five hundred generations, to cover all of Eurasia.

Civilization proved another conservative force in human culture; despite the huge increases in population, the social order of Jericho looks little different from those of Imperial Rome or the Qin Dynasty or Medieval France.

But when Gutenberg (borrowing from the Chinese) perfected moveable type, he led the way to another and even broader form of cultural sharing; literacy became widespread in the aftermath of the printing press, and savants throughout the Europe published their insights, sharing their own expertise, producing the Enlightenment and igniting the Scientific Revolution. Peer-review, although portrayed today as a conservative force, initially acted as a radical intellectual accelerant, a mental hormone which again amplified the engines of human culture, leading directly to the Industrial Age.

The conservative empires fell, replaced by demos, the people: the cogs and wheels of a new system of the world which allowed for massive cities, massive markets, mass media, massive growth in human knowledge, and a new type of radicalism, known as Liberalism, which asserted the freedom of capital, labor, and people. That Liberalism, after two hundred and fifty years of ascendancy, has become the conservative order of culture, and faces its own existential threat, the result of another innovation in sharing.

Last month, The Economist, that fountainhead of Ur-Liberalism, proclaimed humanity "halfway there." Somewhere in the last few months, half the population of the planet became mobile telephone subscribers. In a decade's time we've gone from half the world having never made a telephone call to half the world owning their own mobile.

It took nearly a decade to get to the first billion, four years to the second, eighteen months to the third, and—sometime during 2011—over five billion of us will be connected. Mobile handsets will soon be in the hands of everyone except the billion and a half extremely poor; microfinance organizations like Bangladesh's Grameen Bank work hard to ensure that even this destitute minority have access to mobiles. Why? Mobiles may be the most potent tool yet invented for the elimination of poverty.

To those of us in the developed word this seems a questionable assertion. For us, mobiles are mainly social accelerants: no one is ever late anymore, just delayed. But, for entire populations who have never had access to instantaneous global communication, the mobile unleashes the innate, inherent and inalienable capabilities of sociability. Sociability has always been the cornerstone to human effectiveness. Being social has always been the best way to get ahead.

Until recently, we'd seen little to correlate mobiles with human economic development. But, here again, we see the gap between raw hardware capabilities and their expression in cultural software. Handing someone a mobile is not the end of the story, but the beginning. Nor is this purely a phenomenon of the developing world, or of the poor. We had the Web for almost a decade before we really started to work it toward its potential. Wikis were invented in 1995, marking it as an early web technology; the idea of Wikipedia took another six years.

Even SMS, the true carrier of the Human Network, had been dismissed by the telecommunications giants as uninteresting, a sideshow. Last year we sent forty three billion text messages.

We have a drive to connect and socialize: this drive has now been accelerated and amplified as comprehensively as the steam engine amplified human strength two hundred and fifty years ago. Just as the steam engine initiated the transformation of the natural landscape into man-made artifice, the 'hyperconnectivity' engendered by these new toys is transforming the human landscape of social relations. This time around, fifty thousand years of cultural development will collapse into about twenty.

This is coming as a bit of a shock.

Part Two: Hypermimesis

I have two nephews, Alexander and Andrew, born in 2001, and 2002. Alexander watched his mother mousing around on her laptop, and—from about 18 months—reached out to play with the mouse, imitating her actions. By age three Alex had a fair degree of control over the mouse; his younger brother watched him at play, and copied his actions. Soon, both wrestled for control of a mouse that both had mastered. Children are experts in mimesis—learning by imitation. It's been shown that young chimpanzees regularly outscore human toddlers on cognitive tasks, while the children far surpass the chimps in their ability to "ape" behavior. We are built to observe and reproduce the behaviors of our parents, our mentors and our peers.

Our peers now number three and a half billion.

Whenever any one of us displays a new behavior in a hyperconnected context, that behavior is inherently transparent, visible and observed. If that behavior is successful, it is immediately copied by those who witnessed the behavior, then copied by those who witness that behavior, and those who witnessed that behavior, and so on. Very quickly, that behavior becomes part of the global behavioral kit. As its first-order emergent quality, hyperconnectivity produces hypermimesis, the unprecedented acceleration of the natural processes of observational learning, where each behavioral innovation is distributed globally and instantaneously.

Only a decade ago the network was all hardware and raw potential, but we are learning fast, and this learning is pervasive. Behaviors, once slowly copied from generation to generation, then, still slowly, from location to location, now 'hyperdistribute' themselves via the Human Network. We all learn from each other with every text we send, and each new insight becomes part of the new software of a new civilization.

We still do not know much about this nascent cultural form, even as its pieces pop out of the ether all around us. We know that it is fluid, flexible, mobile, pervasive and inexorable. We know that it does not allow for the neat proprieties of privacy and secrecy and ownership which define the fundamental ground of Liberal civilization. We know that, even as it grows, it encounters conservative forces intent on moderating its impact. Yet every assault, every tariff, every law designed to constrain this Human Network has failed.

The Chinese, who gave it fair go, have conceded the failure of their "Great Firewall," relying now on self-censorship, situating the policeman within the mind of the dissident netizen.

Record companies and movie studios try to block distribution channels they can not control and can not tariff; every attempt to control distribution only results in an ever-more-pervasive and ever-more-difficult to detect "Darknet."

A band of reporters and bloggers (some of whom are in this room today) took down the Attorney General of the United States, despite the best attempts of Washington's political machinery to obfuscate then overload the processes of transparency and oversight. Each of these singular examples would have been literally unthinkable a decade ago, but today they are the facts on the ground, unmistakable signs of the potency of this new cultural order.

It is as though we have all been shoved into the same room, a post-modern Panopticon, where everyone watches everyone else, can speak with everyone else, can work with everyone else. We can send out a call to "find the others," for any cause, and watch in wonder as millions raise their hands. Any fringe (noble or diabolical) multiplied across three and a half billion adds up to substantial numbers. Amplified by the Human Network, the bonds of affinity have delivered us over to a new kind of mob rule.

This shows up, at its most complete, in Wikipedia, which (warts and all) represents the first attempt to survey and capture the knowledge of the entire human race, rather than only its scientific and academic elites. A project of the mob, for the mob, and by the mob, Wikipedia is the mob rule of factual knowledge. Its phenomenal success demonstrates beyond all doubt how the calculus of civilization has shifted away from its Liberal basis. In Liberalism, knowledge is a scarce resource, managed by elites: the more scarce knowledge is, the more highly valued that knowledge, and the elites which conserve it. Wikipedia turns that assertion inside out: the more something is shared the more valuable it becomes. These newly disproportionate returns on the investment in altruism now trump the 'virtue of selfishness.'

Paradoxically, Wikipedia is not at all democratic, nor is it actually transparent, though it gives the appearance of both. Investigations conducted by The Register in the UK and other media outlets have shown that the "encyclopedia anyone can edit" is, in fact, tightly regulated by a close network of hyperconnected peers, the "Wikipedians."

This premise is borne out by the unpleasant fact that article submissions to Wikipedia are being rejected at an ever-increasing rate. Wikipedia's growth has slowed, and may someday grind to a halt, not because it has somehow encompassed the totality of human knowledge, but because it is the front line of a new kind of warfare, a battle both semantic and civilizational. In this battle, we can see the tracings of hyperpolitics, the politics of era of hyperconnectivity.

To outsiders like myself, who critique their increasingly draconian behavior, Wikipedians have a simple response: "We are holding the line against chaos." Wikipedians honestly believe that, in keeping Wikipedia from such effluvia as endless articles on anime characters, or biographies of living persons deemed "insufficiently notable," they keep their resource "pure." This is an essentially conservative impulse, as befits the temperament of a community of individuals who are, at heart, librarians and archivists.

The mechanisms through which this purity is maintained, however, are hardly conservative.

Hyperconnected, the Wikipedians create "sock puppet" personae to argue their points on discussion pages, using back-channel, non-transparent communications with other Wikipedians to amass the support (both numerically and rhetorically) to enforce their dictates. Those who attempt to counter the fixed opinion of any network of Wikipedians encounter a buzz-saw of defiance, and, almost invariably, withdraw in defeat.

Now that this 'Great Game' has been exposed, hypermimesis comes into play. The next time an individual or community gets knocked back, they have an option: they can choose to "go nuclear" on Wikipedia, using the tools of hyperconnectivity to generate such a storm of protest, from so many angles of attack, that the Wikipedians find themselves overwhelmed, backed into the buzz-saw of their own creation.

This will probably engender even more conservative reaction from the Wikipedians, until, in fairly short order, the most vital center of human knowledge creation in the history of our species becomes entirely fossilized.

Or, just possibly, Wikipedians will bow to the inevitable, embrace the chaos, and find a way to make it work.

That choice, writ large, is the same that confronts us in every aspect of our lives. The entire human social sphere faces the increasing pressures of hyperconnectivity, which arrive hand-in-hand with an increasing empowerment ('hyperempowerment') by means of hypermimesis. All of our mass social institutions, developed at the start of the Liberal era, are backed up against the same buzz saw.

Politics, as the most encompassing of our mass institutions, now balances on a knife edge between a past which no longer works and a future of chaos.

Part Three: No Governor

Last Monday, as I waited at San Francisco International for a flight to Logan, I used my mobile to snap some photos of the status board (cheerfully informing me of my delayed departure), which I immediately uploaded to Flickr. As I waited at the gate, I engaged in a playful banter with two women d'un certain age, that clever sort of casual conversation one has with fellow travelers. After we boarded the flight, one of the women approached me. "I just wanted you to know, that other woman, she works for the Treasury Department. And you were making her nervous when you took those photos."

Now here's the thing: I wanted to share the frustrations of my journey with my many friends, both in Australia and America, who track my comings and goings on Twitter, Flickr and Facebook. Sharing makes the unpleasant endurable. In that moment of confrontation, I found myself thrust into a realization that had been building over the last four years: Sharing is the threat. Not just a threat. It is the whole of the thing.

A photo snapped on my mobile becomes instantaneously and pervasively visible. No wonder she's nervous: in my simple, honest and entirely human act of sharing, it becomes immediately apparent that any pretensions to control, or limitation, or the exercise of power have already collapsed into shell-shocked impotence.

We are asked to believe that hyperconnectivity can be embraced by political campaigns, and by politicians in power. We are asked to believe that everything we already know to be true about the accelerating disintegration of hierarchies of all kinds—economic, academic, cultural—will somehow magically suspend itself for the political process. That, somehow, politics will be different.

Bullshit. Ladies and gentlemen, don't believe a word of it. It's whistling past the graveyard. It's clapping for Tinkerbelle. Obama may be the best thing since sliced bread, but this isn't a crisis of leadership. This is not an emergency. And my amateur photography did not bring down the curtain on the Republic.

For the first time, we have a political campaign embracing hyperconnectivity. As is always the case with political campaigns, it is a means to an end. The Obama campaign has built a nationwide social network (using lovely, old-fashioned, human techniques), then activated it to compete in the primaries, dominate in the caucuses, and secure the Democratic nomination. That network is being activated again to win the general election.

Then what? Three months ago, I put this question directly to an Obama field organizer. He paused, as if he'd never given the question any thought, before answering, "I don't know. I don't believe anyone's thought that far ahead." There are now some statements from candidate Obama about what he'd like to see this network become. They are, of course, noble sentiments. They matter not at all. The mob, now mobilized, will do as it pleases. Obama can lead by example, can encourage or scold as occasion warrants, but he can not control. Not with all the King's horses and all the King's men.

And yes, that's scary.

Fasten your seatbelts and prepare for a rapid descent into the Bellum omnia contra omnes, Thomas Hobbes' "war of all against all." A hyperconnected polity—whether composed of a hundred individuals or a hundred thousand—has resources at its disposal which exponentially amplify its capabilities. Hyperconnectivity begets hypermimesis begets hyperempowerment. After the arms race comes the war.

Conserved across nearly four thousand generations, the social fabric will warp and convulse as various polities actualize their hyperempowerment in the cultural equivalent of nuclear exchanges. Eventually (one hopes, with hypermimesis, rather quickly) we will learn to contain these most explosive forces. We will learn that even though we can push the button, we're far better off refraining. At that point, as in the era of superpower Realpolitik, the action will shift to a few tens of thousands of 'little' conflicts, the hyperconnected equivalents of the endless civil wars which plagued Asia, Africa and Latin America during the Cold War.

Naturally, governments will seek to control and mediate these emerging conflicts. This will only result in the guns being trained upon them. The power redistributions of the 21st century have dealt representative democracies out. Representative democracies are a poor fit to the challenges ahead, and 'rebooting' them is not enough. The future looks nothing like democracy, because democracy, which sought to empower the individual, is being obsolesced by a social order which hyperempowers him.

Anthropologist Margaret Mead famously pronounced that we should "Never underestimate the ability of a small group of committed individuals to change the world." Mead spoke truthfully, and prophetically. We are all committed, we are all passionate. We merely lacked the lever to effectively translate the force of our commitment and passion into power. That lever has arrived, in my hand and yours.

And now, the world's going to move—for all of us.

A Firm Nudge



FINANCIAL TIMES
August 12, 2008

THE DRAMATIC EFFECT OF A FIRM NUDGE
By Cass Sunstein and Richard Thaler

In the past three decades, psychologists and behavioural economists have learnt that people's choices can be dramatically affected by subtle features of social situations. For example, inertia turns out to be a powerful force. If people's magazine subscriptions are automatically renewed, they renew a lot more than if they have to send in a renewal form. Moreover, people are influenced by how problems are framed. If told that salami is "90 per cent fat-free" they are far more likely to buy salami than if they are told it is "10 per cent fat".

Social norms matter a lot. If people think others are recycling, or paying their taxes, they are far more likely to recycle and to pay their taxes. The important message is that small details can induce large changes in behaviour.

Findings of this kind suggest that even when people have freedom of choice they are influenced, or nudged, by the context in which their decisions are made. This power gives business and governments opportunities. Automatically enrolling people in a savings plan dramatically increases participation, even though people retain the right to opt out. Informing citizens of how their energy use compares with that of neighbours can nudge energy hogs into adjusting their thermostats. ...

My First Posting


GIN, TELEVISION, AND COGNITIVE SURPLUS
A Talk by Clay Shirky

Starting after the second world war, a whole host of factors, like rising GDP, rising educational attainment, and rising life-span, forced the industrialized world to grapple with something new: free time. Lots and lots of free time. The amount of unstructured time among the educated population ballooned, accounting for billions of hours a year. And what did we do with that time? Mostly, we watched TV..

Society never really knows what do do with any surplus at first. (That's what makes it a surplus.) In this case, we had to find something to do with the sudden spike in surplus hours. The sitcom was our gin, a ready-made response to the crisis of free time. TV has become a half-time job for most citizens of the industrialized world, at an average of 20 hours a week, every week, for decades.

Now, though, for the first time in its history, young people are watching less TV than their elders, and the cause of the decline is competition for their free time from media that allow for active and social participation, not just passive and individual consumption.

The value in media is no longer in sources but in flows; when we pool our cognitive surplus, it creates value that doesn't exist when we operate in isolation. The displacement of TV watching is coming among people who are using more of their time to make things and do things, sometimes alone and sometimes together, and to share those things with others.